We are so excited to welcome Chelsea Kreielsheimer, Head of Design, to The SEED!

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We are also excited so excited to welcome Leo Kreielsheimer Spinelli, Office Dog, to The SEED

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"Light & Sustainability - What Does the Future Hold?"

by Chelsea Kreielsheimer, The SEED

Our industry is just scratching the surface of what environmentally conscious and human centered lighting design can be. Far too often, we are having these conversations separately, putting light that supports our circadian rhythms in one bucket, and light that is energy-efficient and material-or-carbon-conscious in another bucket...

"Day Night Day" - Doug Wheeler's Light Art Installation​​

written by Golsana Heshmati of The SEED

Doug Wheeler is a pivotal figure in the Light and Space movement, renowned for his innovative use of light and perception. Wheeler's installation, DN ND WD 180 EN - NY 24, immerses visitors in a space where light seamlessly shifts between day and night, blurring the boundaries between them.

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October Tunes

"Now He Sings, Now He Sobs", Chick Corea

"Dance, No One's Watching", Ezra Collective

Unified Value: Timely Payments in Architecture​​

with Golsana Heshmati of The SEED hosted by The Business of Architecture Podcast

A few years ago, I started listening to "The Business of Architecture," a podcast dedicated to uncovering strategies for running a successful design business. Hosted by influential architecture business coaches Enoch Sears and Rion Willard, their insights profoundly shaped my early approach to starting and managing my own practice.

Today, I am both honored and humbled to be featured on that very podcast, and am grateful for the opportunity to reflect on my journey from a novice listener to an active participant.

Project Feature: "VEJA - Brooklyn Flagship Store"

We collaborated with Architect Office JDY to design the Brooklyn Flagship store for VEJA, a French footwear and accessories brand whose minimal aesthetic and sustainable ethos became the driving forces behind the design.

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We are so excited to welcome Sofia Marmuta to The SEED!

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"The SEED's Podcast Collection"

Ranging from social topics to inspiring stories, these podcasts have kept us engaged and informed. Happy listening!​​

"Breaking the Mold"

In conversation with Jenna Basso Pietrobon, written by Lindsey Dieter

Canadian-Italian artist Jenna Basso Pietrobon shares her story and how her project "Break the Mold" came to be. Jenna's explorations result in unique light fixtures that emphasize the beauty of imperfection and emphasize the importance of repurposing and recycling discarded materials.

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Public Art Project Feature: "Field of Histories"

The SEED was honored to collaborate on the lighting design for Field of Histories, a new permanent public art project in the Glass City Metropark in Toledo, Ohio. This project, designed by Bryony Roberts Studio, celebrates the rich histories of the Glass City.

The SEED's Summer Playlist
A sampling of what we have on repeat in the office this summer!

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Project Feature: "641 6th Ave. New York"

Originally constructed in 1987, the former Simpson Crawford Department Store has undergone a remarkable metamorphosis, emerging today as an architectural gem, seamlessly melding historical grandeur with contemporary sustainability...

Healthy Banana Oatmeal Cookies

A SEED Team favorite recipe share from Lindsey Dieter!

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Project Feature: "Saint Ann's School"

The new Saint Ann's Computer Lab was designed to foster education, collaboration, and exploration...

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Happy Birthday Eric Dieter!

Sending our warmest wishes to Eric Dieter (Lindsey's Dad) on his birthday! Eric willingly offers us valuable insight and advice that prioritizes people and business equally.

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Team Feature - Music Share

This month's music share is brought to you by our very own Simon Schadler and his band's new record. They are on tour from 4/23 - 5/5.

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"Mattaforma"

Sustainable materials and the next generation of buildings

We had the pleasure of sitting down with Mattaforma founding partner, Lindsey Wikstrom to learn more about her research on sustainable materials and applications of mass timber in design.

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Team Feature - Yoni Remacka

Celebrating SEED's Lighting Design Intern, Yoni Remacka's Parsons MFA Lighting and Interior Design Project Work

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We Moved!

588 Broadway, Suite 703

New York, NY 10012

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Stickbulb

Article by Lindsey Dieter, The SEED

Leading the charge in sustainable lighting fixtures, we sat down with NY based manufacturer, Stickbulb, to talk about their impactful design approach and process.

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We are excited to welcome Zhenyu Ye to The SEED!

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Project Feature: "US Bank Tower"

Warm, integrated lighting and decorative fixtures with natural finishes emphasize the sweeping views of the surrounding vista...

2023 Wrap Up Video

Video by Simon Schadler, The SEED

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"2024 Musings"

January's Mood: Exploring the Fusion of Materials, Light, and Dynamic 3D Fabrications

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"Natural Surfaces"

by Udo Kuppers

An interesting article that explores the relationship of life forms across all scales and architecture.

Project Feature: "The Lafayette Office"

A sun-drenched Soho workspace...

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"The Daylight Savings Time Debate"

by Lindsey Dieter, The SEED

A discussion surrounding the impact of daylight savings time and a look into the origins of the concept.

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We are honored to welcome Sabrina Amhama to The SEED!

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SEED's Holiday Playlist

We thought we'd take the opportunity this Halloween Season to do something somewhat controversial and train your eyes, our faithful readers, on how the lighting you pass by every day could be done just a little bit better.

We sat down with Golsana Heshmati, our studio's founder, to reflect on the last five years with The SEED; sharing accomplishments, lessons learned, and the best that is yet to come!

"Lighting Design and Climate Change"

by Lindsey Dieter, The SEED

In response to the Canadian wildfires, we dive into the role that lighting design plays alongside the ongoing climate change crisis and how we, as designers, can work to avoid further damage to the earth.

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"From Ocean Plastic to Luminous Pendants"

A collection by Light Art

Lighting made entirely from recycled plastics found in the ocean.

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We are excited to welcome Yoni Remacka to The SEED!

Galaxy Digital Headquarters (collaboration with Young Projects) published in Architectural Record Magazine

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"Cultural Practices in Lighting Design"

by Simon Schadler, The SEED

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Are/were you a Lighting Designer? Please click here for a short survey on Cultural Practices in Lighting Design

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We are honored to welcome Yuliya De la Calle to The SEED!

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"Celebrating Top 40 Under 40"

We are proud and honored to have our Design Director, Lindsey Dieter, recognized as one of the top 40 under 40 lighting designers from across the globe.

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Project Feature: 1307 NY Ave / The Herald

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The SEED's Spring 2023 Playlist

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"TURN OFF The Bright Lights"

A look into what we as a society can do in regular practices in order to benefit the wellbeing of humans and the environment. The fragile balance of light and dark is explored further as humans continue to use light in unnecessary, harmful extremes that tend to disregard the need for and benefits of natural light.

by Aida Miron for The SEED

"The Selby Custom Chandelier"

We worked with Lusive Lighting to create a delicate first impression upon entry to the building

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Custom Lighting Design with The SEED

Video by Simon Schadler, The SEED

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"Celebrating Promotions + New Team Members"

Simon Schadler promoted to Lighting Designer

Sarah Gentile joins The SEED as a full time Lighting Designer

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"Argo Contemporary Art Museum wins Dezeen Awards"

Argo wins the 'Cultural Building of the Year (2022) and the Architecture Project of the Year (2022)

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"Argo contemporary Art Museum wins "The AGA Khan Award for Architecture"

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"The Zoological Lighting Institute: Mission and Zala Monitoring"

Insights into how lighting affects animals' behavioral/mental health and how it can be used as a tool to study the biology of animals further. A look into the ZLI's goals.

by James Carl Fischer, The Zoological Lighting Institute

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The SEED's Fall Playlist 2022

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We stand in strong solidarity with all the brave people in Iran who are risking their lives to fight for women's rights and freedom. #mahsaamini

"Safety or Surveillance"

A look into the decisions made when considering urban lighting and why it is important to take the myriad sensory differences people might experience into account when doing so.

by Yalda Heshmati, NYU

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"What is neurodiversity? How can lighting designers ensure neurodiversity is considered in their work?"

by Deanna Fitzgerald

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"The Light in Our Homes"

The first in a series addressing lighting for the home

by Ilo Tarrant, The SEED

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We want to hear about your home lighting experience!

Complete our survey on the home lighting experience for a chance to win a 1-hour home lighting design consultation with The SEED

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The SEED's Summer Playlist 2022

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"La Maison d'Omid (The House of Hope)"

Our collaboration with Atelier Shaa to create a sustainable and impactful residence that pays respect the surrounding site.

by Golsana Heshmati, The SEED

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"Mapping Critical Zones"

An analysis of the publication "TERRA FORMA" by Alexandra Arenes, Frederique Ait-Touati and Axelle Gregoire. The text seeks to understand the complexity of landscapes as well as humans' impact on the earth's critical zone through myriad collaborative methods.

by Aida Miron, The SEED

"A view of Climate Change from the Arctic Tundra"

An analysis of Dorte Mandrup's design philosophy through the film "Another Kind of Knowledge" and how her practice sensibly approaches sustainability

by Aida Miron, The SEED

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"Musings from the forest"

Reflections from recent travels to Northern Iran

by Golsana Heshmati, The SEED

"Progress and Practice"

A conversation with Lindsay Harkema (W.I.P Collective)

by Ilo Tarrant, The SEED

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We look at the works of Toshiko Mori: The Interweaving of Light and Material, an Atmospheric architecture of Experience and Social Responsibility

by Aida Miron, The SEED

In Conversation with Raquel Rosildete

The pioneer of the work "Colors in Between"

by Ilo Tarrant, The SEED

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Check out The SEED's Spring Playlist

A sampling of what we listen to in The SEED studio

Monthly Musings

Mood and musings for the month of February

Combinations of material, light, and a little "cin cin"

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Introducing Ilo Tarrant to The SEED!

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Light and Materials

by Marietta Millet

Thank you for growing with us in 2021!

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Cheers and Gratitude,

Golsana, Lindsey, Quincy, Simon, Aida, and Ilo

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We are excited to share one of our favorite projects completed in 2020: Argo Factory: Contemporary Art Museum & Cultural Centre

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Introducing Aida Miron to The SEED!

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Lessons from the podcast 'Sustainable Lighting Design':

with Isabel Villar & Maha Shalaby

A synopsis by Aida Miron

We are excited to share, the recently completed project, The Herald, in collaboration with STUDIOS Architecture

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Introducing Simon Schadler to The SEED!

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We are excited to share, the recently completed project, 545 Madison Lobby, in collaboration with STUDIOS Architecture

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Introducing Quincy Drane to The SEED!

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Introducing The SEED "Lighting Fundamentals: Pocket Guide"

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PERCEPTION - Factors of Visibility

Learn about the factors that affect our perception of the world around us.

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Dwelling in Light: Tactile, emotive, and life enhancing life.

Juhani Pallasmaa reflects on the miracles that light and shadow perform in architecture and art to enhance the lives of humans

SEED SERIES: Light and Health - 03. Work From Home

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WORK FROM HOME - Lighting Tips!

A series of illustrations which demonstrates ways in which to improve the way your environment is being illuminated when working from home

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The SEED Playlist - May

SEED SERIES: Light and Health - 02. Human Centric Lighting

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WINDOW TO THE SKY!

SEED Senior Designer Naghmeh HZ explores the relationship between natural and artificial light through sketches

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The SEED Playlist - Spring

SEED SERIES: Light and Health - 01. Circadian Rhythm

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ON THE BOARDS

An 1830s Church building in Sag Harbor NY, was transformed into a community arts center in collaboration with Skolnick Architects

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OUR LATEST COMPLETED PROJECT

Project Worldwide defines a new hub in NYC, in collaboration with STUDIOS Architecture.